Principal Product Designer with 20+ years of experience leading enterprise SaaS and AI-powered products from strategy through launch. I transform complex business workflows into intuitive, scalable product experiences.

Experience

Mindworks
Principal Product Designer
May 2025–Jul 2026

  • Shaped UX strategy for AI-powered procurement products.
  • Designed scalable UX patterns for permissions, search, and design systems.
  • Partnered with leadership to deliver enterprise workflows from discovery through launch.

Kettle
Lead Product Designer

Nov 2023–Apr 2025

  • Directed end-to-end product design across multiple initiatives.
  • Transformed complex requirements into intuitive user experiences.
  • Influenced product strategy through research, prototyping, and cross-functional collaboration.

Y Media Labs
Lead Product Designer

May 2020–Oct 2023

  • Designed digital products for enterprise clients across diverse industries.
  • Guided client workshops to align business goals with user needs.
  • Delivered scalable UX solutions from concept through implementation.

Awair
Principal Product Designer

Aug 2017–Apr 2020

  • Created intuitive experiences for IoT products and companion apps.
  • Refined onboarding and core product flows to improve usability.
  • Partnered across product, engineering, and marketing to deliver seamless product experiences.

Additional Experience

Kindred (2016–17) • River Studios (2016) • Albertson Design (2015–16)
Founder, ASAWARErbil Lifestylemsvision (2010–16)
G.E.G. Reklam (2005–10)

Education //

Academy of Art University // MFA Graphic Design

University of Salahaddin // BFA Fine Arts

Institute of Fine Arts // Diploma Painting

Expertise

Enterprise SaaS
AI Products
Product Strategy
UX Design
Design Systems
User Research
Interaction Design
Prototyping
Design Leadership

Tools

Figma
AI Tools
Adobe Creative Suite
Framer
Webflow
HTML/CSS

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