Principal Product Designer shaping complex products into simple experiences

Mindworks — AI-powered enterprise SaaS for procurement and ERP workflows
Principal Product Designer
May 2025–Jul 2026 • San Francisco, CA

• Shaped UX and product strategy for AI-powered enterprise procurement products.
• Led and mentored designers across complex initiatives, raising product quality and consistency.
• Designed scalable workflows across procurement, invoice processing, permissions, search, dashboards, and AI-assisted experiences.
• Partnered with Product, Engineering, and leadership from discovery through launch, helping define where AI could meaningfully simplify enterprise workflows.

Kettle — Digital product, design & technology agency, part of the Code and Theory Network Lead Product Designer

Nov 2023–Apr 2025  • San Francisco, CA

• Led end-to-end product design across complex digital product initiatives.
• Translated business and technical requirements into clear product direction, flows, and scalable experiences.
• Influenced product strategy through research, prototyping, stakeholder alignment, and cross-functional collaboration.

Y Media Labs — Global digital product & innovation agency, joined the Code and Theory Network in 2023
Lead Product Designer

May 2020–Oct 2023  • San Francisco, CA

• Led end-to-end product design for enterprise clients across fintech, telecom, automotive, retail, and more.
• Turned complex business and technical requirements into intuitive mobile and web experiences.
• Led workshops and discovery to align business goals with customer needs.
• Built scalable UX/UI patterns and design systems across products and platforms.
• Partnered with product, engineering, research, and client leadership while mentoring designers.

Awair — IoT startup for smart indoor air-quality products Principal Product Designer

Aug 2017–Apr 2020  • San Francisco, CA

• Led product design for connected IoT products and companion digital experiences.
• Simplified complex environmental data, onboarding, and core workflows into intuitive customer experiences.
• Partnered with Product, Engineering, and Marketing to evolve the product experience across mobile and connected devices.

UC Berkeley
UI/UX Instructor • San Francisco, CA
Jan 2019–Present