Designing a scalable digital experience for one of the world’s leading commercial vehicle brands
Role: Product / Experience Designer
Platform: Responsive Web
Focus: UX, UI, Content Architecture, Responsive Design
A complex digital ecosystem
Buying and operating a commercial truck involves much more than choosing a vehicle. Customers need to understand financing, warranties, service programs, fleet tools, maintenance options, parts, and ongoing support.
The challenge was to make this broad ecosystem easier to navigate while creating a consistent experience across very different types of content and customer needs.
Designing for different customer journeys
The Volvo Trucks experience needed to support customers at different stages—from purchasing a truck to keeping it running for years.
I worked across experiences that explained complex programs and services while helping customers quickly understand their options and take the next step.
Service & Maintenance
Simplifying complex service programs, maintenance options, uptime support, and dealer access.
Financing & Certified Trucks
Creating clearer paths through financing offers, qualification requirements, warranty coverage, and available inventory.
Fleet Services
Supporting professional fleet customers with services including purchasing programs, connected vehicle tools, analytics, maintenance, and operational support.
A Scalable Volvo Experience
Across the site, reusable patterns, consistent hierarchy, responsive layouts, and strong visual storytelling helped create a system flexible enough to support very different customer needs while still feeling unmistakably Volvo.
Much of the work remains live today as part of the Volvo Trucks U.S. digital experience.
View the live experience:
volvotrucks.us
The Result
The work contributed to a broader transformation of Volvo Trucks’ digital presence, creating a more cohesive experience across product discovery, purchasing, ownership, service, and fleet operations.
350%
increase in visitors at launch
The broader digital initiative was also recognized at the ANA B2 Awards:
Gold — Customer Experience
Silver — Corporate or Brand Website
Silver — Microsite / Landing Page
Built for the Road Ahead
The project brought together brand, content, services, and complex customer journeys into one scalable digital experience—creating a foundation that continues to support Volvo Trucks customers today.
